MO Africa

Let's look, Before you leap.

Thinking of your next big step?
Let us find the Data, turn them to actionable Insights, and shape them into Strategies and Partnerships you can trust.

Latest Release

Detty December 2025 Report

The Economics of Euphoria

We tracked the people and the activities to uncover a ₦396.5 billion season.
Discover the data and stories behind the festive surge. Our latest comprehensive report breaks down diaspora spending, hospitality spikes, and the true economic footprint of Africa's biggest season.

152 Pages | Open Access

What We Do

Research & Feasibility

Before you build, we verify. We conduct rigorous market feasibility studies, informal economy analysis, and consumer behavior research to ensure your project stands on solid ground.

  • Market Entry Studies
  • Feasibility Analysis
  • Informal Sector Data

Financial Advisory

Deal-making backed by data. We provide financial modeling, investment readiness advisory, and deal structuring for businesses seeking capital or expansion.

  • Financial Modeling
  • Deal Structuring
  • M&A Support

Strategy & Government

Bridging the public-private divide. We craft corporate strategies and facilitate partnerships with governments to drive policy alignment and project execution.

  • Government Partnerships
  • Policy Advisory
  • Corporate Strategy

Macro Insights

Inflation & FX Forecasting

Tech Planning

AI & Big Data Integration

Sustainability

ESG & Impact Strategy

Market Solutions

Brand & Investor Relations

Trusted By

Fish Valley
Lagos State Ministry of Tourism, Arts & Culture
TERRA DEVELOPERS
Trove Finance
Prosperis
ClearerPay
Our Impact

Research & Featured Work

Deep research into the economies that matter.
From informal markets to high-stakes hospitality, explore some of our select research reports.

State Economy Research

Delta State Economy Report

A comprehensive review of FAAC allocations, resource distribution, and macroeconomic potential within Delta State.

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Archive Report

Detty December 2024

As analysis of the 2024 festive season economy and consumer behavior.

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Informal Economy Research

The Lagos S*x Economy - 2024

A look into the hidden systems, psychological contexts, digital shifts, and economic survival driving the Lagos adult economy.

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Market Research

The $20m Gap: Why Lagos Mid-Range Hotels Fail the Stress Test

This installment of the 360° Exposé Series turns the spotlight on the Hospitality Sector, delivering a comprehensive narrative of the silent pain points of guests and the portunities in filling these gaps.

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Strategic Advisory

We advise on deals that matter. From government partnerships to private equity investment readiness, our data-backed approach ensures successful closes.

Contact Us About Advisory

Ready to do more?

Whether you need a feasibility study, a strategic roadmap, or deal advisory, we are ready to partner with you.

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